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  • "We Want Our ArtistsTo Put Themselves In spotlight without having to leverage on features and collaborations" Gworldwide Emperor Geezy Speaks
  • Read his statement below:


    I have listened to, read and watched
    various on-air personalities,
    entertainment journalists and the odd
    industry professional voice their
    concerns on the “refusal” of G-
    WORLDWIDE to allow artistes on its
    roster collaborate with, or feature other
    artistes outside the fold on their music.
    This has been whispered, said to my
    face and “authoritatively revealed”
    many times that I feel it is important
    that I address the issue once and for
    all.
    First, I must say that it is laudable of
    our fans and critics to voice their
    opinions where they feel we have an
    advantage to explore but are not
    leveraging. For this, I must say a
    heartfelt thanks to you.
    Now to the matter at end; it is a moot
    point to say that the Nigerian Music
    Industry has grown to a point where
    our artists are gaining international
    acceptance and recognition. So far, a lot
    of hard work has gone into this
    process, and I personally believe that
    with more effort, Nigerian music is
    poised to become a major music
    “product” globally.
    I grew up listening to Michael
    Jackson , Fela , Oliver de Coque , Osita
    Osadebe, King Sunny Ade and so many
    others, and when I look at how music
    was created and marketed then, I see
    that these men, beyond being such
    amazing creatives, put a lot of effort
    into creating unique identities that
    created a certain mystique about them;
    helping to drive increased followership.
    Today what it requires to break an
    artiste into the market and possibly
    achieve limelight is huge, and as
    modern realities have come to show us:
    money rules the day. This of course
    means that there is a growing need for
    any serious player in the music
    industry to look for innovative ways to
    sell their art. My own experience has
    shown that money alone cannot suffice;
    rather what is required is a mix of
    talent, hard work, considerable
    resources and most importantly the
    ability to think and execute radical
    strategies to retain a hold in the
    market. It is on this principle that I
    have built G-Worldwide , and it is on this
    that we as an entertainment company
    stand.
    We will take no credit for what the
    music industry has become today, our
    only focus is on working hard to
    reward the trust and support our loyal
    fans have bestowed on us. On giving
    out value. We believe as a company
    that our Artists can work hard enough
    to put themselves in the spotlight
    without having to leverage on features
    and collaborations. We understand that
    this is a risky move but remain
    convinced that if this can be achieved,
    we will be able to take credit for
    having set the pace in the Nigerian
    music industry. Granted that
    collaborations in the industry bring
    colour and variety to the end product,
    but our approach at this time is to
    grow stronger and richer in value as a
    unit.
    As an entrepreneur I know the risks
    involved in investing in the music
    business and will do all I can to
    minimize these risks. For those who
    assume that our structure is not good
    enough, I would humbly suggest that
    you invest in the career of one of the
    countless young talents out there and
    anchor your business on principles you
    believe in as we have done and let time
    and fate decide whose approach will
    stand the test of time. As for us, we
    intend to concentrate our energy on
    creating and releasing great music such
    as “ SOFA ” by Kiss Daniel and the
    “ Believe” album recently released
    by Sugarboy for our fans the world
    over. The features and collaborations
    are wonderful opportunities which will
    come at the right time.
    Festus Ehimare (Emperor Geezy)
    For: G-Worldwide Entertainment

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