"We Want Our ArtistsTo Put Themselves In spotlight without having to leverage on features and collaborations" Gworldwide Emperor Geezy Speaks

Read his statement below:


I have listened to, read and watched
various on-air personalities,
entertainment journalists and the odd
industry professional voice their
concerns on the “refusal” of G-
WORLDWIDE to allow artistes on its
roster collaborate with, or feature other
artistes outside the fold on their music.
This has been whispered, said to my
face and “authoritatively revealed”
many times that I feel it is important
that I address the issue once and for
all.
First, I must say that it is laudable of
our fans and critics to voice their
opinions where they feel we have an
advantage to explore but are not
leveraging. For this, I must say a
heartfelt thanks to you.
Now to the matter at end; it is a moot
point to say that the Nigerian Music
Industry has grown to a point where
our artists are gaining international
acceptance and recognition. So far, a lot
of hard work has gone into this
process, and I personally believe that
with more effort, Nigerian music is
poised to become a major music
“product” globally.
I grew up listening to Michael
Jackson , Fela , Oliver de Coque , Osita
Osadebe, King Sunny Ade and so many
others, and when I look at how music
was created and marketed then, I see
that these men, beyond being such
amazing creatives, put a lot of effort
into creating unique identities that
created a certain mystique about them;
helping to drive increased followership.
Today what it requires to break an
artiste into the market and possibly
achieve limelight is huge, and as
modern realities have come to show us:
money rules the day. This of course
means that there is a growing need for
any serious player in the music
industry to look for innovative ways to
sell their art. My own experience has
shown that money alone cannot suffice;
rather what is required is a mix of
talent, hard work, considerable
resources and most importantly the
ability to think and execute radical
strategies to retain a hold in the
market. It is on this principle that I
have built G-Worldwide , and it is on this
that we as an entertainment company
stand.
We will take no credit for what the
music industry has become today, our
only focus is on working hard to
reward the trust and support our loyal
fans have bestowed on us. On giving
out value. We believe as a company
that our Artists can work hard enough
to put themselves in the spotlight
without having to leverage on features
and collaborations. We understand that
this is a risky move but remain
convinced that if this can be achieved,
we will be able to take credit for
having set the pace in the Nigerian
music industry. Granted that
collaborations in the industry bring
colour and variety to the end product,
but our approach at this time is to
grow stronger and richer in value as a
unit.
As an entrepreneur I know the risks
involved in investing in the music
business and will do all I can to
minimize these risks. For those who
assume that our structure is not good
enough, I would humbly suggest that
you invest in the career of one of the
countless young talents out there and
anchor your business on principles you
believe in as we have done and let time
and fate decide whose approach will
stand the test of time. As for us, we
intend to concentrate our energy on
creating and releasing great music such
as “ SOFA ” by Kiss Daniel and the
“ Believe” album recently released
by Sugarboy for our fans the world
over. The features and collaborations
are wonderful opportunities which will
come at the right time.
Festus Ehimare (Emperor Geezy)
For: G-Worldwide Entertainment